A small group of people who I highly respect asked for some help in spreading a message. If any one of these folks asked me,  individually, for help, I’d not hesitate. So when they approached me collectively talking about how we could use social media for social good, I was all in.

Specifically, they’re looking to help the Life for a Child program, which is an International Diabetes Federation program aiming to take “contributions from donors [to] go to established diabetes centers enabling them to provide the ongoing clinical care and diabetes education these children need to stay alive.”

The idea was to take the typical “dozen roses,” so popular on Valentine’s Day, and save just one rose to spare the life of a child. “Spare a Rose, Save a Child” is simple: buy one less rose this Valentine’s Day and share the value of that flower with a child with diabetes in the developing world. Your loved one at home still gets flowers and you both show some love to someone across the world who needs it.

You can find more information on the idea here, and there’s always information available at the Life for a Child site.

Thank you!