A small group of people who I highly respect asked for some help in spreading a message. If any one of these folks asked me, individually, for help, I’d not hesitate. So when they approached me collectively talking about how we could use social media for social good, I was all in.
Specifically, they’re looking to help the Life for a Child program, which is an International Diabetes Federation program aiming to take “contributions from donors [to] go to established diabetes centers enabling them to provide the ongoing clinical care and diabetes education these children need to stay alive.”
The idea was to take the typical “dozen roses,” so popular on Valentine’s Day, and save just one rose to spare the life of a child. “Spare a Rose, Save a Child” is simple: buy one less rose this Valentine’s Day and share the value of that flower with a child with diabetes in the developing world. Your loved one at home still gets flowers and you both show some love to someone across the world who needs it.
You can find more information on the idea here, and there’s always information available at the Life for a Child site.
The Johnson family returned from the 2011 Friends for Life conference late on Sunday. My brain is frantically trying to process all of the magic that I experienced, and I’ve been crazy busy catching up on home stuff. I feel like I need a good solid week of quiet time just to pull myself together.
As I work through everything, I’d like you to take a look at Kerri’s recent blog post about the International Diabetes Federation (IDF). At the 2011 Roche Summit, just weeks before the Friends for Life conference, we met with both Isabella Platon, Head of Communication for IDF, and Jean Claude Mbanya, President of the IDF.
I hope you get a sense of how much impact they had on us and that you start to pay more attention to them. One easy place to start is with their “O is for OUTRAGE” campaign. I’ve already sent my postcard.
As I become more educated about them and their work, I’ll do my best to share it all with you.