It is not often that an idea can be brought to life with such spirit. This video is a great example of such an idea.
Diabetes is something that is often portrayed as dark, sad, and scary (which it sometimes is), especially when fundraising is concerned. But this video does a great job of showing us, people living with diabetes, also having fun and living life. I don’t know about you, but this video makes me feel good!
There are a couple things involved with this video.
The first is encouraging people living with diabetes to participate in the BiG Blue Test on World Diabetes Day, which will help teach people living with diabetes the benefit of moderate activity.
The second is some incredible goodwill giving by Roche Diabetes Care. For every unique view of the video before November 14, 2010 they will make a donation to the Life for a Child program and Insulin for Life (two global humanitarian programs providing diabetes care to children in the worlds poorest countries).
If the video reaches 100,000 unique views by November 14th, Roche will make a donation of $75,000.
Riva wrote a great piece on this effort in her column at the Huffington Post
If you think your participation doesn’t count, Ron Raab, President of
Insulin for Life, says differently. “Every time someone watches this
video, it will make a real contribution to someone actually staying
alive. These donations go a long, long way. In places we assist, like
Ecuador, less than 50 dollars keeps a person who needs insulin alive for
an entire year.”
With that in mind, can you imagine just how much $75,000 will help? I can’t even wrap my brain around it. As of today the video has been watched over 75,000 times (75,396 to be exact), so we are close! We have a few more days to reach the goal of 100,000 views.
Enjoy the video, and please tell your friends and family, and ask them to help spread the word.