Roche Social Media Summit – Skeptics?

Just a quick note today.  I’m a few minutes shy of heading out to play some lunchtime basketball, and I can’t wait to get there!  I’ve got a short week of exercise this week because of the holidays, so I’m anxious to make the most of what I’ve got.

For the past two years I have attended the Roche Social Media Summit.  I think it was well received, overall.  But there were also many skeptics who shared reservations about what it was all about.  Rightfully so, in my opinion.  Living with diabetes and dealing with a lot of crap out there definitely affects our opinions, and bravo to those who were brave enough to share how they felt.  That is important.

I hope that most of you saw The BiG blue test video.

It is an amazing video, and each unique view (before 11/14) counted towards a donation to two charity organizations that provide insulin to those in need.  The video was viewed over 100,000 unique times, resulting in a $75,000 donation from Roche.

In an article that Riva Greenberg wrote, Rob Raab, President of Insulin for Life says “In places we assist, like Ecuador, less than 50 dollars keeps a person who needs insulin alive for an entire year.

This project, and the lives that are actively being saved and helped, are the direct result of the social media summits.

I will gladly submit to any egotistical based criticism of my involvement in things like this if it means people are being helped.

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8 thoughts on “Roche Social Media Summit – Skeptics?

  1. Well said, Scott!
    Since 2003, I have volunteered for Insulin for Life (maintaining their online activities – website, email etc) and I can tell you that the growth of their online presence and growth in social media has definitely brought more attention and donations to what this amazing NGO does.
    Thanks to Roche and the BigBlueTest video this year, IFL will be the one of the recipients (along with Life for a Child) of Roche’s pledged donation.
    No way that could have happened without people like Manny, Rita, you and all the other people in the forefront of social media plus everyone else who passed along the info to others. It was an amazing thing to watch and take part in over the 14 days.
    With Ron’s statement that in some places less than $50 keeps someone alive with insulin for a year, can you imagine how far that donation will go?

  2. great point know im on the fence about this.but right now im 100% in their corner.i tip my hat and bow to them for this.
    good job you all.

  3. It was nice to be part of something bigger and it will help so many. Question when can we do this again so we can help more.
    lost week in diabetic control went to test A1c before Thanks Giving before seeing my doctor!!!!!!!
    best wishes for all

  4. Other than the Multiclix, I don’t use any Roche products (my insurance won’t pay for them), but I was VERY impressed with the video and watched it a BUNCH of times myself. I’m glad they helped. And I’m glad that there are children that are going to get insulin, who may not have had it otherwise.
    Kudos to Roche for getting involved.