Is it Important to You? Hope?

Logo Image for 2014 Diabetes Hope Conference

In less than one week (on Tuesday, May 20) I will be joining a group of panelists, a handful of behind-the-scenes people, two partner organizations (Diabetes Hands Foundation & dLife), and one sponsoring company (Pamlab) to bring the second Diabetes Hope Conference to the community.

Completely free, and accessible to anyone, anywhere. The goal is inclusion and involvement for as many as possible.

We learned a lot from year number one about what content and topics resonate with people. We hope to present more of what you like, and less of what you don’t.


It can be difficult and a little scary for companies to invest anything (time, money, or even their name) into social efforts like this. Most of the people can see the value, but it often has to translate into company related terms; cost, investment, return, etc. We all know that social media doesn’t work that way.

But there are other ways to send a signal.

In the case of the Diabetes Hope Conference, blowing past our registration goals is a crystal clear signal that this is important to the community.

Our goal is 500 registrations. We’re at 285.

Is this important to you?

Can we make it easy for our conference sponsor to say “YES!” to the third Diabetes Hope Conference?

Can you help me send a signal?

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4 thoughts on “Is it Important to You? Hope?

  1. I’ll be honest here Scott – having it in the middle of the day on a Tuesday makes it difficult at best. Am I supposed to take a vacation day for a three hour virtual conference? Is it assumed that the demographic you’re reaching out to doesn’t work? I’m genuinely curious what the logic was for this.

    • Hi Stephen!

      Thanks for taking the time to read and leave a comment.

      It’s a really great question, actually, and I’m glad you asked.

      You’re probably not surprised to hear that we’re learning as we go. Last year, the first conference ever, was done on a Tuesday as well, and we had no idea what to expect. More than 280 people showed up.

      We asked in a post-event survey when would be a good time for most people, and were surprised that the majority selected a weekday afternoon — however, we have to recognize that the survey is naturally skewed because we’re asking those who already attended that time slot.

      Another challenge we have is getting agreement from panelists to participate on a weekend.

      I think there’s a lot of room to find a happy medium, and would love to hear your thoughts/suggestions.

      Thanks again for speaking up, Stephen, I really appreciate it!